Where did it all go wrong? Eaon Pritchard argues the current obsession with adtech and data- driven advertising doesn’t help brands, publishers or consumers, and is actually doing more harm than good. By 1. 97. 1 Manchester United’s Irish star George Best’s hectic off- field celebrity lifestyle had began to take its toll on his effectiveness on the pitch. Arguably the most talented footballer of his (or just about any) generation George had lost interest in the game, developing a reputation for general unreliability and missing both training sessions and matches. This erratic behaviour was connected to Best’s developing problem with alcoholism. He eventually parted company with United (and football) during the 1. Manchester United were relegated. George Best was only 2. They were there to make the phone ring after brand advertising had done its job. But that wasn’t good enough for for the adtech brats. They wanted the whole game, and the internet – led by their big brothers and sisters Google, Facebook et al, allowed them to play it. But if – as adtech asserts – people are demanding and responding to more personalised and relevant . It looks desperate; it’s creepy and does nothing for . As researchers Tim Ambler and E. Ann Hollier found when applying signalling theory to brand advertising in their landmark study The Waste in Advertising Is the Part That Works. Why Did JWT Just Launch a Print Women's Magazine? Innovation director Lucie Greene fills us in By Kristina Monllos September 28, 2016, 3:04 PM EDT Advertising & Branding. Subscribe to Adweek Magazine and get the iPad edition for free! Subscribe Now Gap Has Apologized for This. AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the. Advertising, the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. Most advertising involves promoting a good that is for. There was no way they were going to sully their web presence with anything other than premium ads or premium native – the same strategy as for the print magazine). And us – in agencies – need to stop pushing adtech and data- driven solutions as the answer to every digital advertising problem (in fear of looking not- up- to- date), and instead perhaps look towards signal- driven strategies through premium advertising, premium content and premium native. A final thought. The rest I just squandered.”Well, we’ve squandered a lot of advertising money on dubious adtech and direct response advertising that’s created no value for publishers, advertisers or consumers. Time to spend some on booze, birds and fast cars. Eaon Pritchard is head of strategy at King Content, Melbourne. Proof Contact Careers Offering Origins Proof Contact Careers WHAT WE DO WELCOME BACK Already a member? Sign in with your username. Early Advertising Ad directing clients to house of prostitution in ancient Efes, Turkey. The Beginning of Advertising. Just as Palmer's business grew, so did his competition. Yet, despite a growing presence of advertising agencies in the 1850s, it was widely.
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